Back on the conference "Rencontre et Partage" in partnership with the Cercle des Paraiges which took place on May 5th 2023 at the Stade Saint Symphorien, Metz. In this context, we had the honor to welcome Mrs. Dominique Escande, business consultant and expert of the Chinese culture.

Dominique Escande studied Chinese languages and civilizations at Liaoning University (China). She then obtained an MBA at the IAE in Paris. In her professional career, she has accompanied several presidential and ministerial missions as well as many large French groups in the development of their strategy and business relations with China.

The theme of this meeting focused on cultural aspects related to the spirit of enrichment that can inspire one's own business project with the Middle Kingdom.

Ms. Escande's deep knowledge of the Chinese world made us dive into the symbols, the meaning of the colors, the values, and even the food culture; all these aspects that are related to money. 

She reminded us of how important intercultural skills are for building successful business relationships in an export market that is so different from our own culture.